:strip_icc()/bhg-bed-bath-beyond-11782581-02092dc8a6a443358cdf8b683481b351.jpg?ssl=1 "Bed Bath & Beyond Is Reopening (with a New Name)—Here’s What to Expect in the New Stores")
Key Takeaways
- Bed Bath & Beyond is returning to physical retail as “Bed Bath & Beyond Home,” with its first new store opening in Nashville on August 8.
- Legacy coupons from the original chain will be accepted at the new store.
- The rebranding aims to offer affordable home goods, signaling a fresh start for the iconic retailer after its 2023 closure.
In April 2023, iconic home furnishings store Bed Bath & Beyond officially filed for bankruptcy. The very last brick-and-mortar closed just a couple of months later on July 30 of that year—and former customers everywhere were sad to see it go after a long, successful run.
The brand has continued to operate online since then after being acquired by The Brand House Collective, but there was no indication that there would be a physical future for the chain. As it turns out, that’s no longer the case.
About Bed Bath & Beyond’s Grand Reopening
The Brand House Collective has decided to make savvy shoppers’ dreams come true: Bed Bath & Beyond will be returning to the realm of in-person storefronts starting on August 8, when a new store opens in Nashville, Tennessee. To celebrate the return, it’s getting a new name, too: Bed Bath & Beyond Home.
“We’re proud to reintroduce one of retail’s most iconic names with the launch of Bed Bath & Beyond Home, beautifully reimagined for how families gather at home today,” said Amy Sullivan, CEO of The Brand House Collective, in a press release.
“This isn’t just a store, it’s a fresh start for a brand that means something special to so many families,” the statement continued. “With Bed Bath & Beyond Home, we’re delivering on our mission to offer great brands, for any budget, in every room.”
Don’t Forget to Bring Your Old Coupons
If you’re planning on visiting the new Bed Bath & Beyond Home store, you can bring in your old legacy coupons to use in the new store, as they’ll still be honored. There will also be some brand new coupons waiting for you when you shop. The first 25 customers in line on opening day have been promised a free Beyond Bed queen-sized mattress.
If you can’t wait to see what the rebranding of this beloved chain has in store for customers, you’re not alone—we certainly hope to get news of more Bed Bath & Beyond Home stores opening up across the U.S. in the near future. For now, we’ll just be patiently waiting to see if Joann Fabrics has any chance of a similar fate.