Samsung is getting ready to enter the extended reality arena.
After more than a year of rumors and teases, the South Korean tech giant’s first XR headset, known internally as Project Moohan, will hit the market before the end of 2025, Gizmodo reported.
It’s coming at a time when tech fanatics are still weighing the pros and cons of Apple’s Vision Pro, a $3,500 headset that’s impressed some and disappointed others.
Project Moohan, though still officially unrevealed, is expected to boast high-end specs from the start. It’s slated to run on Qualcomm’s Snapdragon XR2+ Gen 2 chip, a processor designed specifically for virtual reality experiences. It will likely feature Micro OLED displays, hand- and eye-tracking capabilities, and—like the Vision Pro—an external battery pack for power.
What really sets Project Moohan apart is its operating system: It will be the first headset to run on Android XR, Google’s mixed-reality-specific platform that launched in December. How it compares to Apple’s streamlined and clean UI remains to be seen, as that has been one of the Vision Pro’s biggest strengths.
Still a prototype, the XR headset also features full integration of Google Gemini, the family of multimodal AI models developed by Google. Once activated, the AI assistant sees what the wearer sees, offering everything from restaurant reviews to immersive, 360-degree Google Earth renderings upon request.
One major unknown remains: the price. With premium components and materials onboard, Project Moohan is likely to be quite expensive. Still, if Samsung undercuts the steep cost of Apple’s Vision Pro by even a few hundred dollars, the scales could tip for buyers curious about XR but not ready to splash down cash for the Vision Pro’s price tag.
Apple’s headset has struggled to find everyday use needs outside productivity and entertainment, with the company even slowing down production of the headset last October due to weak demand. Many still find the notion of a wearable XR headset too dystopian to take seriously.
If Samsung can offer similar hardware and a more practical platform—at a more accessible price—it could transform extended reality from a novel concept for the gear-obsessed to a glimpse at the future of technology.