BigCommerce’s parent company is changing its name from BigCommerce Holdings, Inc. to Commerce.com, Inc., but the BigCommerce brand will remain in place for its ecommerce platform. According to the company, the move reflects a major shift in how ecommerce platforms are preparing for the rise of AI-powered shopping experiences (aka agentic shopping).
Brands must adapt as traditional SEO and paid channels lose visibility to “answer engines” like ChatGPT, Perplexity, Gemini, and Copilot, the company said.
According to Commerce’s press release:
“The way consumers discover and purchase products online is undergoing a dramatic transformation. Traditional organic search is rapidly losing ground as the “front door” of the internet. Instead, shoppers are turning to answer engines—AI-powered platforms like ChatGPT, Perplexity, Copilot and Google Cloud with Gemini—to find what they need and even buy it.
“In this new era, AI agents act on behalf of shoppers, searching, comparing, and even checking out across multiple channels, often without ever visiting a merchant’s website. These AI-driven experiences are seamless, contextual and increasingly the default for how consumers interact with commerce online.
“For large retail brands and technology companies, this means that web traffic is already shifting as the old playbook of SEO and paid ads becomes less effective. The conversation is focused on regaining visibility and relevance in a fundamentally new digital landscape.”
Commerce will continue to operate BigCommerce, Feedonomics, and Makeswift as three solutions with a unified purpose:
- BigCommerce is the flexible ecommerce platform that grows with merchants. It is trusted by teams that value speed and scalability, empowering innovation without constraint.
- Feedonomics turns data into a competitive advantage, ensuring every product is AI-ready and optimized across hundreds of global channels.
- Built for both marketers and developers, Makeswift is the intuitive visual editor that lets whole teams collaborate to create cutting-edge, personalized digital experiences.
Thursday’s full announcement is found on Commerce.com.