Louis Vuitton has a way of turning the ordinary into the extraordinary. For decades, its trunks, handbags, and accessories have been more than just functional; they’ve been symbols of travel, luxury, and style. Now, the French house is bringing that same magic to makeup with the launch of La Beauté Louis Vuitton, arriving August 29.
The debut collection features 55 lipsticks, tinted balms, and eye shadow palettes designed with Vuitton’s signature attention to detail. The lipstick cover itself feels more like a keepsake than a makeup case. At $160, it’s less of an everyday buy and more of a collectible, something you’d want to show off on your vanity, not hide away in a drawer.
The mastermind behind the line is none other than Dame Pat McGrath, a beauty legend who has been shaping the looks of Vuitton’s runways for over 20 years. Now stepping into the role of creative director, McGrath calls the launch “a new level in luxury beauty,” aligning her artistry with Vuitton’s work.
This isn’t just about makeup; it’s about the experience that comes with it. Applying the lipstick and opening the eyeshadow is meant to feel special, almost like a little ritual. Just like opening a Vuitton trunk once marked the start of a journey, these pieces turn beauty into an experience where style and emotion successfully come together.
Images courtesy Louis Vuitton
La Beauté Louis Vuitton isn’t just stepping into beauty; it’s changing the rules. Like its famous trunks and bags, these products are made to be status symbols, showing once again that Vuitton has mastered the art of making people want what it creates.