Dive Brief:
- Abercrombie Kids has partnered with multiple retailers on wholesale partnerships, including Nordstrom, Bloomingdale’s, Macy’s and Dick’s Sporting Goods, parent company Abercrombie & Fitch Co. announced Tuesday.
- With its wholesale partners, Abercrombie Kids will offer a full range of styles for boys and girls in sizes 5 to 18. The merchandise includes back-to-school and fall items, per the announcement.
- The partnerships have expanded the brand’s presence into more than 1,000 locations, the company said in a statement.
Dive Insight:
Abercrombie Kids aims to grow its global presence through wholesale relationships with other retailers.
“This global expansion allows us to meet customers where they are and continue building meaningful connections with families around the world,” the company said in a statement. “We’re excited to see Abercrombie Kids reach new markets, grow with our customers and bring even more kids into the brand experience.”
In July, Macy’s announced a wholesale partnership with Abercrombie Kids just in time for back-to-school shopping, placing an assortment of the kids’ clothing alongside other brands like Nike, Adidas, Levi’s and Charter Club.
Abercrombie Kids is extending its international reach as its parent company Abercrombie & Fitch Co. has seen ongoing momentum due to a turnaround.
In its latest earnings, the company reported “record” first quarter net sales of $1.1 billion, up 8% year over year, while comparable sales saw a 4% increase.
Abercrombie & Fitch Co.’s net sales were driven by Hollister, which reported a 22% increase, while Abercrombie brands reported a 4% dip in sales compared to the year-ago quarter.
“As far as Abercrombie goes … the traffic was positive. Our customer file is growing. The brand is strong, and we’re really excited about future growth,” Abercrombie & Fitch Co. CEO Fran Horowitz said on a Q1 earnings call with analysts. “We’re excited about … the opportunity globally for the brand.”