Dude Products, a company incorporated in Delaware with its principal place of business in Chicago, is at the center of the dispute. The class action, filed March 20, 2025, in the Southern District of California, claims that Dude Products labeled its products, promoted them on its website, and advertised through third-party retailers as being “Assembled in USA.” According to the complaint, these claims were important to consumers, who believed they were buying higher-quality goods and supporting American jobs. The plaintiffs allege that, in reality, the products were made with ingredients and components – such as tea tree oil and shea butter – sourced, grown, or manufactured outside the United States. The complaint states that Dude Products “knew or should have known” these representations were false.