“We have the data, we have the methodology to be able to do that,” he said of tailoring pricing to individual behaviors and lifestyle choices. Even small changes to a customer’s profile – buying a turkey fryer, building a backyard pool – could alter their risk. But these changes could not be reflected in real time because regulators were “still stuck in these rate cycles where approvals are needed to get new rate increases,” he said. Some regulators had only recently approved predictive models, leaving a long way to go before real-time repricing could be acceptable.