September is usually iPhone season, and Apple appears poised to unveil its newest smartphones with its latest showcase, which is set for next week. The fall event has been dubbed “Awe dropping,” so we’re hoping for some surprising announcements that’ll merit the tagline. The whole thing begins on September 9 at 1PM ET/10AM PT.
If you want to tune in to hear what Tim Cook and crew have to say about the iPhone 17, you can stream the show on Apple’s website or YouTube channel. We’ve also got the livestream embedded below so you can follow along with our liveblog while you watch.
With just a week to go until the “Awe dropping” event, it seems like we’ve already gotten a lot of advanced insights about what the new iPhone 17 lineup has in store. Apple introduced the software side of the equation with the iOS 26 unveil at WWDC this summer, and since then we’ve gotten some pretty reliable insights on the hardware.
The big reveal is expected to be an ultralight smartphone, likely called the iPhone 17 Air. This would be Apple’s first application of its Air nomenclature for mobile, and when we had Bloomberg‘s Mark Gurman on the Engadget Podcast at the end of August, he suggested that the first iteration of the smartphone might come with some growing pains. We also anticipate seeing a base iPhone 17, an iPhone 17 Pro, and an iPhone 17 Pro Max.
Beyond the smartphones, “Awe dropping” could showcase refreshes for the Apple Watch, AirPods Pro and possibly some new smart home tech. You can tune in on September 9 to hear all the new product launches.