How to use these insights
For insurance sales analysts, the data provides a blueprint for evaluating not just where agents are, but how productive they are relative to their peers. In states like Florida and Texas, where agent counts are high but per-agent premiums are diluted, analysts can push organizations to focus on efficiency metrics, retention, and customer lifetime value rather than raw headcount growth. Conversely, high-performing small states such as Montana or Alabama can serve as benchmarks to measure productivity standards across different markets.