This week’s rundown of new products and services for ecommerce merchants includes updates on agentic commerce, multichannel fulfillment, email and SMS marketing, automated sales tax, sponsored ads, social commerce, AI assistants, and ecommerce accelerators.
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New Tools for Merchants
ReFiBuy launches Commerce Intelligence Engine. ReFiBuy, a company focused on leveraging agentic AI for ecommerce, has announced the availability of its Commerce Intelligence Engine. The tool helps retailers, brands, and agencies evaluate, enrich, distribute, and monitor their products on generative AI platforms such as ChatGPT, Google Gemini, Perplexity, Meta.ai, Microsoft Copilot, Grok, and Claude. ReFyBuy’s engine integrates with merchants’ existing systems.
ReFiBuy
Amazon Multi-Channel Fulfillment expands to Shein, Shopify, and Walmart. Amazon has announced the expansion of its logistics service, Amazon Multi-Channel Fulfillment, to support merchants on Shein, Shopify, and Walmart. By year-end, Shein merchants can fulfill their orders through the “Amazon MCF for Shein” app. Shopify merchants can now select Amazon MCF as their fulfillment partner via Shopify’s Fulfillment Network. Merchants can also use Amazon MCF for Walmart Marketplace orders.
Google releases store widget to build shopper confidence and drive sales. Google has released a store widget to embed on any page of an existing ecommerce site. The widget displays current store ratings as well as details such as shipping, return policies, and customer reviews. The widget is available in three tiers, depending on a store’s eligibility.
Fast Simon launches three agentic AI agents for ecommerce brands. Fast Simon, an ecommerce optimization platform, has released three AI agents for automation and personalization. AI Shopping Assistant delivers personalized product discovery, interpreting consumer intent and guiding shoppers through complex catalogs. AI Merchandising Assistant enables merchandisers to manage fast-changing assortments and product displays. The AI Analytics Assistant provides merchants with conversational access to insights and reports.
Fast Simon
Omnisend launches AI-powered assistants, advanced SMS, and enhanced reporting. Omnisend, an email and SMS marketing platform for ecommerce brands, has announced a platform update featuring personalization tools, AI-powered assistants, advanced SMS capabilities, and enhanced reporting. With its Personalize Content suite, Omnisend automatically displays recently viewed products inside campaign emails, suggests complementary products based on purchase history, and dynamically displays content blocks. It also (i) enables AI-driven form creation based on events, brand assets, and tone, and (ii) facilitates branded domain shortlinks and enhanced reporting.
Numeral raises $35 million to automate sales tax with AI. Numeral, an AI-powered sales tax compliance platform, has announced a $35 million funding round by Mayfield, with participation from Benchmark, Uncork Capital, Y Combinator, and Mantis. The funding will fuel product innovation, global expansion, and AI-driven automation. Numeral says it serves 2,000 ecommerce and SaaS brands, including Ridge, Eight Sleep, Graza, Grüns, and Manus. The company supports tax compliance across 60 countries.
Amazon provides access to Marketing Cloud for sponsored ads advertisers. Amazon has opened Marketing Cloud to provide instant, self-service access for any sponsored ads advertisers directly within their Amazon Ads account. This capability enables advertisers to leverage Marketing Cloud’s analytics suite immediately upon logging in, without requiring partner intervention. Through an enhanced interface featuring no-code templates and AI-powered assistance, advertisers can analyze campaign performance and create high-intent audiences to improve relevance and effectiveness in their sponsored ads campaigns, per Amazon.
Yuno naunches Nova AI agents to convert payment friction. Yuno, a financial infrastructure platform for global payments, has launched Nova, a series of AI agents that streamline payment friction. Nova says it turns card declines, abandoned checkouts, and missed payments into AI-powered customer conversations via phone and WhatsApp. AI agents choose the optimal outreach method, generate the right script, localize conversations across 70 languages, and adapt dynamically based on a customer’s responses and preferences.
Yuno
Social commerce platform Whop launches payments with smart routing. Whop, a social commerce platform, has launched a comprehensive payment infrastructure. Whop Payments connects to multiple processors simultaneously, rerouting declined transactions to alternative providers while offering sellers instant payouts via cryptocurrency and traditional banking channels across 241 regions worldwide. The system’s backup routing activates instantly when encountering declines, routing payments through alternative processors to consummate transactions. Sellers receive funds through traditional bank transfers, Bitcoin, stablecoins, or digital wallets such as Venmo.
Amazon Ads launches agentic AI tool for creating ads. Amazon Ads has announced an agentic AI tool to create ads for campaigns. Within Creative Studio, advertisers click “chat” to access a conversational, AI-powered partner to research, brainstorm ideas, develop storyboarded concepts, and produce video and display ads. The tool combines shopper signals with information from the advertiser’s product pages, Brand Store, and website.
Google and PayPal partner on commerce features. Google and PayPal have announced a multiyear partnership focused on advancing several commerce features. PayPal’s features, including branded checkout, Hyperwallet, and payouts, will integrate with various Google products. PayPal Enterprise Payments will be one of the key card processors across Google Cloud, Google Ads, and Google Play. PayPal will also partner with Google Cloud to reimagine its technology foundations, applications, and infrastructure.
Bolt launches founder-first program to accelerate digital commerce. Bolt, a financial technology company specializing in one-click checkouts, has launched Activate to help ecommerce founders bring ideas to market faster and scale. The program targets (i) early-stage direct-to-consumer businesses, (ii) gaming, fintech, consumer health, and creator-led brands, and (iii) physical retail companies expanding into ecommerce. Participants gain access to Bolt’s one-click checkout and product suite, as well as a curated global founder network.
Bolt