Hertz Car Sales has introduced a fully online car-buying platform at HertzCarSales.com, enabling customers to browse, finance, and purchase vehicles nationwide without visiting a dealership.
The new platform allows users to receive trade-in offers, get pre-qualified for financing, view protection plans, and secure credit approval to complete a purchase online. Previously an online catalog, the site now functions as a full-service ecommerce channel.
“This marks a major step forward in modernizing how we serve our customers with a seamless journey from browsing to ownership,” said Gil West, CEO at Hertz. “By enhancing our digital capabilities, we’re meeting customers where they are and giving them greater visibility into our inventory, easier purchasing processes, and broader access to quality Hertz vehicles.”
Hertz online buying platform goes live
The launch expands Hertz’s digital retail strategy, which has included upgrades to its Rent2Buy program and a collaboration with Amazon Autos. The companies initially limited the partnership to four cities. It’s now available across all Hertz Car Sales locations. It also lets customers browse and finance vehicles directly on Amazon.
To promote the new platform, Hertz will launch a national advertising campaign on Oct. 1 featuring former NFL quarterback Tom Brady. The campaign will highlight online purchasing options alongside in-person sales at Hertz’s 45 retail locations.
Hertz Car Sales markets used vehicles priced below Kelley Blue Book Suggested Retail Value. Vehicles undergo a 115-point inspection and are sold with:
- 12-month/12,000-mile limited powertrain warranty
- Roadside assistance
- Seven-day/250-mile buy-back guarantee
The company said online expansion reflects its broader strategy to make retail its primary channel for selling vehicles.
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