Salsify has introduced new artificial intelligence (AI) tools aimed at automating product experience management (PXM) workflows and linking brands more directly to AI-powered shopping platforms.
The Boston-based software company said it designed the new features, called Angie and the Intelligence Suite, to help brands, distributors and retailers use AI to speed up content management, reduce manual work and prepare their data for what it calls the next phase of “agentic commerce” — where AI agents handle parts of the shopping and product selection process.
A core part of the release is Angie, a conversational assistant built into Salsify’s platform. The tool allows users to perform complex configuration tasks and generate formulas through natural language prompts, reducing time spent on data preparation. Customers said the tool makes Salsify’s automation features more accessible to non-technical teams and helps them respond faster to new channel requirements.
Salsify’s AI tools for agentic commerce
The company also launched the Intelligence Suite, a group of AI-driven task types that integrate directly with Salsify’s existing workflow engine. The system can automate steps such as content creation, data extraction from images or documents and data governance.
Salsify said its platform completed more than 500 million automated tasks in the past year, and the new suite expands on that foundation by giving customers no-code tools to scale AI across more products and markets without adding headcount.
The new suite allows companies to use Salsify’s own AI model or connect external providers such as OpenAI, Google, Anthropic or Microsoft Azure. According to the company, the approach is based on findings from a Massachusetts Institute of Technology study that found most generative AI pilots fail to deliver measurable return on investment because they remain siloed from daily workflows.
Salsify also introduced an OpenAI channel that lets customers share product data directly with OpenAI through the Agentic Commerce Protocol, enabling verified product information to feed into conversational platforms such as ChatGPT. The integration aims to give AI agents accurate, brand-approved content for use in future shopping interactions.
Julie Marobella, Salsify’s chief product officer, said the company sees two major priorities for customers:
- Improving efficiency in today’s ecommerce operations.
- Preparing for a future in which AI agents play a significant role in product discovery and sales.
Salsify’s platform is used by manufacturers, distributors, and retailers in more than 140 countries, including companies such as Mars, L’Oréal, Coca-Cola, Bosch and DoorDash. Salsify said the new capabilities are intended to help organizations unify and standardize their product data as AI reshapes how consumers and machines interact across the digital shelf.
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