Those who use Apple Maps might see advertising in the app as early as next year, according to a report from Bloomberg’s Power On newsletter. The newsletter’s author, Mark Gurman, previously reported that Apple is working to incorporate advertising into parts of its iOS mobile software. The Maps integration would be part of that larger plan.
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The ads wouldn’t be pop-ups or commercials. More likely, Apple would allow businesses to pay for promoted spots that would appear in Maps search results, according to Gurman. But he says in the newsletter that the change could risk a backlash from users who are already bristling at the number of promotions they’re seeing in Apple Music, TV and News apps.
A representative for Apple did not immediately respond to a request for comment.
Google Maps, Apple’s leading competitor, has been serving ads in its iPhone app since 2009.
With the introduction of iOS 26 in September, Apple Maps added a Visited Places feature that tracks where people who use the app have been. The feature was opt-in and can be disabled.