In a groundbreaking announcement, Breitling has become the official timepiece partner of the National Football League (NFL), marking the league’s first-ever collaboration with a luxury watch brand. The multi-year global partnership introduces Breitling as the NFL’s exclusive global luxury watch partner and celebrates the milestone with the release of two NFL Team Edition collections: the Chronomat Automatic GMT and the Endurance Pro. Each collection features unique designs honoring all 32 NFL teams.
“This partnership unlocks new possibilities and value for the NFL, allowing us to set a new standard for our brand,” said Renie Anderson, Executive Vice President and Chief Revenue Officer for the NFL. “We look forward to integrating the bold spirit of Breitling with the power of our sport to connect with fans through meaningful, lasting products and tailored experiences tied to some of the league’s biggest moments.”
Both Breitling and the NFL share a legacy defined by precision, performance, and cultural influence. Breitling has a long history of craftsmanship and innovation, previously partnering with the Baltimore Ravens in the 1990s on a limited-edition Chronomat. Today, the Swiss watchmaker brings that same tradition of excellence to a new generation of fans and collectors through this global partnership.
“Partnering with the NFL is a defining moment for Breitling,” said Georges Kern, CEO of Breitling. “The NFL brings people together—families, friends, entire communities. It’s about the moments you share and the traditions you build over time. That’s what we wanted to reflect in these watches. It’s something you wear with pride and one day pass on, along with your love for the game.”
Images courtesy of Breitling
As part of the collaboration, Breitling will be featured at major league events, including Super Bowl LX, NFL Honors, and other marquee moments throughout the season. The brand will also present custom timepieces to select award winners at the 2026 NFL Honors. Additionally, Breitling will expand its presence at international events, activating in boutiques across the globe alongside the 2025 NFL International Games, including stops in São Paulo, Dublin, London, Berlin, and Madrid.
Image: @breitling via Instagram
The partnership will officially debut during the 2025 NFL season, giving fans around the world access to Breitling’s NFL Team Edition watches. Each model showcases its team’s official logo and colors, combining luxury watchmaking with the excitement of professional football.