Commerce
November 13, 2025
CEO Joshua Schulman says customers are returning to the brand following improved product offerings, resulting in a narrowed performance gap from the British fashion house in Q2. Image credit: Burberry
British fashion house Burberry’s turnaround strategy is proving effective.
{“ct”:”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”,”iv”:”c08c1990fca2696b62de47e5efaf2ecb”,”s”:”46b5694df31d7628″}
Share your thoughts. Click here
