Fragrance and personal care
November 14, 2025
The luxury deal was executed through New Incubation Ventures, Estée Lauder Cos.’s strategic early-stage investment arm. Image credit: Estée Lauder Cos.
U.S. beauty group Estée Lauder Companies is making its first-ever investment in a Latin American label.
{“ct”:”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”,”iv”:”b3e1e2b186640595e2dc62d5218b29e6″,”s”:”ca073705a41864b3″}
Share your thoughts. Click here
