This week’s rundown of new services for ecommerce merchants includes updates on fraud prevention, agentic commerce, automated customer support, fulfillment, payments, and generative advertising.
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New Tools for Merchants
Bolt launches ID to help merchants prevent fraud during checkout. Bolt, a checkout, identity, and payments platform, has introduced ID, a feature that helps merchants and shoppers reduce synthetic identity fraud and account takeover attacks. The system operates across Bolt’s checkout network and strengthens the integrity of shopper identity without requiring users to create an account or opt into a marketing program. It functions as a security control that verifies key identity elements during checkout, per Bolt
Bolt
Visa and AWS partner on agentic commerce capabilities. Visa and Amazon Web Services have partnered to help developers and enterprises build agentic commerce tools. Visa will list its Intelligence Commerce platform in AWS Marketplace, helping businesses and developers connect to agentic commerce providers for next-generation secure payment experiences. AWS and Visa will also publish blueprints on the public Amazon Bedrock AgentCore repository, enabling developers to create and connect complex workflows.
Miyai.ai launches AI conversational agents for leads and customer support. Miyai.ai, an Australia-based provider of smart conversational agents, has launched a platform to help small and mid-sized businesses convert website visitors into leads while automating customer support. The tool attaches to websites with a single snippet, delivering human-like conversations powered by advanced AI reasoning rather than scripted chatbots. Businesses can customize tone, upload their knowledge, capture leads, answer questions, and guide customers 24/7 through an intuitive backend.
Loud Echo launches real-time generative advertising platform. Loud Echo, an advertising platform from AI lab Teza, has launched a tool that uses generative models to create and serve hyper-contextual ads in real time. The AI reads the page, analyzes audience signals, and delivers tailored creative at scale. Loud Echo integrates real-time creative generation, targeting, and bidding into one system. According to Loud Echo, ads can now adapt to every audience, context, and placement, so that campaigns improve over time.
Loud Echo
Amazon releases Fulfillment by Merchant features. Amazon has introduced Fulfillment by Merchant tools to help sellers manage delivery dates and keep products visible to shoppers when a business is closed. The Locations tab in shipping settings lets sellers customize operations for each location. FBM reports now show the handling and transit times for each order. The Fulfillment by Merchant inventory manager in Seller Central manages multi-location items.
GoDaddy expands Airo with new AI agents. GoDaddy is expanding Airo with six AI agents. Conversations Inbox organizes communication across email, chat, and social channels. Marketing Calendar and Social Posts Agents help plan and launch campaigns and social content. Online Appointments Agent streamlines scheduling for service-based businesses. Domain Activation Agent simplifies connecting GoDaddy domains to websites, online stores, and email providers. Domain Protection Agent checks domain protection levels. DIFY Agent (Do-It-For-You) connects entrepreneurs with humans.
Mexico-based digital commerce platform Clip introduces Pin Pad terminal. Clip, a Mexico-based digital commerce platform, has launched Pin Pad, a fixed card-payments terminal designed for counter sales, connecting to a merchant’s point-of-sale system through API integration. Businesses can keep their current tools while taking advantage of Clip’s benefits, such as immediate payment and personalized customer service.
Checkout adopts Agentic Commerce Protocol. Checkout.com, a digital payments firm, has announced its support for the Agentic Commerce Protocol, an open standard that lets AI agents, people, and businesses work together to complete purchases. Checkout.com will support ACP, allowing merchants to offer secure checkout directly within AI platforms such as OpenAI’s Instant Checkout. Checkout.com is building secure agent experiences through a suite of tools covering verified onboarding, identity management, and fraud prevention.
Checkout.com
Cross-border shipping provider Asendia partners with delivery platform HubBox. Asendia, a cross-border shipping provider, has partnered with HubBox, an out-of-home delivery platform. Through the partnership, Asendia can empower retailers with a logistics solution and seamless checkout integration. By adding HubBox’s online checkout platform, retailers allow shoppers to select a preferred out-of-home location, including lockers, convenience stores, and collection points. This functionality combines with Asendia’s multi-carrier and global out-of-home delivery network.
Newegg integrates with PayPal agentic commerce services. Online retailer Newegg has announced the integration of PayPal’s agentic commerce services, enabling shoppers to discover and purchase products directly inside AI-powered shopping environments, including Perplexity. With PayPal store sync and agent-ready tools, Newegg product catalogs and order fulfillment will connect to AI-driven shopping platforms. Shoppers who interact with AI agents and seek help finding products will receive real-time recommendations that include Newegg listings.
Debenhams Group launches retail media with Mirakl Ads for marketplace growth. Debenhams Group, a marketplace for fashion, home, and beauty products, has announced the renewal of its strategic partnership with Mirakl, a provider of ecommerce software solutions. The renewed agreement includes a new retail media platform, powered by Mirakl Ads. The integration with Mirakl provides brands selling on the marketplace with access to self-service advertising tools to promote their products to the platform’s 300 million annual visitors, according to Debenhams.
AI startup Onton raises $7.5 million to help shoppers decide what to buy. Onton, a search and discovery engine for products, has raised $7.5 million in seed funding led by Footwork with participation from Liquid 2 and Parable Ventures. Onton says its AI foundation allows users to search with natural language, images, or both. It aggregates information from across the web into a single product listing. Users can envision products they want and instantly see shoppable versions of those ideas.
Onton