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But before we dive into ways to use it at home, a quick note on Pantone. The company develops and manages color standards and tools for a variety of industries, including fashion, advertising, branding, product development and interior design. Every year the company puts out color trend forecasts, including a Color of the Year selection, to help guide product design and marketing. The institute partners with major brands to showcase its annual color selection. This coming year you’ll find Cloud Dancer used for Joybird furniture fabrics, Motorola’s Edge 70 smartphone and 3M Post-it Notes, among other products.