In the world of luxury real estate, Jay P. Parker, CEO of Brokerage, Florida Region and President of Douglas Elliman Development Marketing, Florida, stands as one of the industry’s most influential and forward-thinking leaders. With an unwavering commitment to innovation, client service, and community, Parker has played a central role in shaping the high-end real estate landscape across Florida — from Miami and Palm Beach to Naples and beyond.
Since joining Douglas Elliman in 2013, Parker has transformed the firm’s Florida presence into one of the most dominant forces in the market. Under his leadership, Elliman’s regional brokerage and development marketing divisions have experienced remarkable growth, expanding the firm’s footprint to more than 20 offices and over 1,200 agents while strengthening its leadership in luxury new development sales. “Florida has become one of the most desirable destinations in the world,” Parker explains. “Our mission is to meet that demand with world-class service, unmatched expertise, and deep local insight.”
Known for his ability to merge business strategy with human connection, Parker has fostered a culture that empowers agents and elevates the client experience. His approach prioritizes mentorship, technology integration, and creative marketing — all while maintaining the authenticity that has long defined the Douglas Elliman brand. In his role overseeing Development Marketing, Parker works closely with top developers to position Florida’s most significant residential projects on a global stage.
Beyond real estate, Parker is deeply engaged in philanthropy and civic leadership, lending his expertise to numerous organizations and causes across South Florida. His commitment to excellence extends beyond transactions; it’s about building communities and creating long-term value for clients, partners, and the region itself.
“Luxury real estate is about more than properties — it’s about lifestyle and relationships,” Parker says.
With his visionary leadership and deep understanding of Florida’s dynamic market, Jay P. Parker continues to guide Douglas Elliman Florida into its next great chapter — one defined by growth, innovation, and timeless sophistication.