Logicbroker has partnered with PayPal, enabling merchants on its commerce network to sell through emerging AI-driven purchasing channels.
The partnership comes as automated buying tools gain traction in B2B and enterprise markets. Under the agreement, Logicbroker merchants can connect product catalogs, inventory and order data to PayPal’s agentic commerce services through a single integration. The companies said they designed the connection allow AI agents — acting on behalf of procurement teams, marketplaces or enterprise systems — to discover products and complete transactions without custom development work by sellers.
How Logicbroker is using PayPal for AI-powered B2B purchasing
PayPal will provide payment processing, fraud protection and checkout services for transactions that AI agents initiate. The companies did not disclose financial terms or a timeline for full deployment.
Logicbroker CEO Omar Qari said the company intends for the partnership to reduce technical complexity for merchants as commerce shifts toward automated sourcing and purchasing models.
PayPal executive Michelle Gill, general manager of small business and financial services, said the integration allows merchants to extend existing payment and checkout capabilities into new AI-powered buying environments.
The deal reflects a broader push by commerce platforms and payments providers to prepare for machine-initiated transactions. This process of agentic commerce is where software systems rather than human buyers handle product discovery, comparison and ordering. In B2B settings, those transactions often involve:
- Negotiated pricing
- Approval workflows
- Nonstandard fulfillment requirements
Logicbroker provides supplier onboarding, catalog management and order orchestration tools to brands, retailers and marketplaces. PayPal has been expanding its commerce infrastructure to support automated purchasing and AI-enabled transaction flows across both consumer and business markets.
The companies said the integration is available to Logicbroker merchants that opt in to PayPal’s agentic commerce services.
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