GAF has named ServiceTitan as its preferred customer relationship management (CRM) platform for exterior contractors.
As part of the partnership, GAF QuickMeasure reports are now integrated into ServiceTitan, allowing contractors to generate roof measurements and estimates directly from the platform. Contractors can receive single-family roof measurements in under an hour, reducing errors from manual data entry and improving estimate accuracy. Master Elite contractors using ServiceTitan are eligible for a 3% rebate on their core roofing subscription.
GAF is North America’s largest roofing and waterproofing manufacturer and a subsidiary of Standard Industries.
GAF partnership with ServiceTitan CRM
“This partnership with ServiceTitan will help contractors manage their businesses more efficiently and deliver better customer experience,” says Chris Rector, GAF’s chief marketing officer.
This is the first time GAF has officially endorsed a CRM provider. The integration is intended to help contractors streamline their estimating process and improve accuracy using digital tools.
ServiceTitan, a business-to-business software provider, raised $625 million in its initial public offering on Dec. 11. The company provides cloud-based software for contractors, offering tools for dispatching, scheduling, call booking, reporting, marketing, customer service, and sales management.
ServiceTitan serves HVAC, plumbing, electrical, garage, water treatment, and pest control industries. In its most recent fiscal year, which ended in July 2024, ServiceTitan reported $685 million in revenue, a 25% increase from the previous year. It recorded a net loss of $195 million in 2024, down from $270 million in 2023.
GAF has been in operation for more than 135 years and remains a leading provider of roofing and waterproofing products in North America.
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