LinkedIn is expanding its free verification system to the wider web, allowing external sites and platforms to integrate LinkedIn verification rather than building their own tool. Adobe is among the first companies to sign up.
Adobe is integrating LinkedIn verification into its new Content Authenticity app and existing Behance portfolio platform, allowing creators who’ve gone through LinkedIn’s verification to display a “Verified on LinkedIn” badge on their profiles. If verified creators use Adobe’s digital Content Credentials tools, their identity will also appear alongside their work whenever it’s shared on LinkedIn.
“It’s getting progressively cheaper and easier to pretend you’re someone you’re not online,” Oscar Rodriguez, LinkedIn’s vice president of trust, told The Verge. “You’re also able to do so in a way that looks more credible than ever before. Obviously authenticity is super important for LinkedIn, the platform is founded on this premise of trust.”
“Online platforms across the board are facing the same issues around inauthenticity, so we believe that this collaboration with Adobe will be critical in the sense of empowering LinkedIn members and partners to be able to understand specific attributes of someone’s identity that have been verified.”
LinkedIn introduced verification in 2023, allowing users to confirm specific details such as their identity, workplace, or education history using government-issued ID or company emails. The company says that over 80 million people have verified themselves using the tools since then. Alongside Adobe, other early adopters of the expanded verification system include enterprise platforms TrustRadius, G2, and UserTesting.