With the partnership, the companies have launched their first jointly branded quarterly luxury market report, and Century 21 agents will receive access to The Institute’s member benefits.
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Century 21 Real Estate and The Institute for Luxury Home Marketing have launched a new collaboration and are kicking things off with their first jointly branded quarterly luxury market report, the companies announced on Thursday.
With the partnership, Century 21 affiliated agents will receive access to The Institute for Luxury Home Marketing member benefits, including access to luxury courses, local market reports, wealth insights and marketing tools.
“The idea of luxury real estate continues to evolve for today’s affluent buyers — it is not limited to a specific price point, but more of a mindset and lifestyle they are looking to attain,” Tori Keichinger, vice president and head of marketing for Century 21 Real Estate, said in a statement.
“Understanding the trends that shape this sector will be key to helping agents guide clients to make informed decisions along their real estate journeys. We couldn’t think of a more perfect collaborator than The Institute for Luxury Home Marketing to help agents affiliated with the Century 21 brand do just that as they continue to expand their businesses into the luxury sector.”
As part of the partnership and Century 21’s recently expanded Fine Homes & Estate program, Century 21 and The Institute will also be co-hosting several live-streamed courses throughout the year led by top luxury agents Sarah Gunnip of Century 21 Mike Bowman, Inc. and Laura Heigl of Century 21 Scheetz. The co-branded report, which in previous iterations The Institute released each quarter, will be jointly released by the companies at least through the end of the year, the companies told Inman.
“We are very excited to forge this new relationship with the Century 21 brand,” Diana Weir, head of The Institute for Luxury Home Marketing, said in a statement. “Not only are they providing their affiliated agents access to the latest data on the luxury market, but we’ll be working together to provide them with The Institute’s best-in-class courses and luxury agent tools, all delivered by Century 21 network leaders.”
Q1 luxury market highlights
The first quarter of 2025 showed positive momentum in the luxury space, according to Century 21 and The Institute’s report, which tracked closed luxury sales in North America from January 2025 through the end of March 2025. March ended with growing sales and inventory rates with active engagement from buyers and sellers alike.
Inventory of luxury single-family homes was up 26.3 percent compared to the previous year, and inventory of luxury condos and townhouses was up 27.3 percent year over year. The current median price threshold for luxury single-family homes is $900,000 and for attached homes, $700,000, according to The Institute.
Sales of luxury single-family properties were up 9.4 percent year over year and up 2.4 percent year over year for condos and townhomes.
Movements by luxury buyers during the first quarter also signaled decisions based on lifestyle choices, the report said, with millennials and Gen X buyers growing in number compared to previous years. “Rather than speculative flips or short-term gains, most transactions were anchored in long-term goals such as relocation, upsizing or the acquisition of secondary homes,” the report said.
New construction continues to be slightly behind pre-2008 rates, but factors like population growth, wealth migration and other demographic shifts have helped sustain luxury demand, the report said. Although factors like interest rates, geopolitical movements, the economy and more may impact the market in months to come, the luxury market is poised for relative stability, according to Century 21 and The Institute’s report.
“Luxury real estate remains a preferred hedge against economic volatility and inflation, with many high-net-worth individuals viewing property as a core component of their portfolio,” the report says. “As confidence grows and supply improves, the market appears well-positioned to absorb short-term shocks and continue its upward trajectory.”
View the full Q1 2025 Luxury Market Report here.
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Email Lillian Dickerson