Nutella’s First New Flavor in 60 Years Pairs Hazelnut with a Surprise Twist

Nutella lovers rejoice! In news announced in early May, the brand is set to release Nutella Peanut as its first new flavor in the United States—a first for the brand in over 60 years. Announced via a statement by parent company Ferrero North America, Nutella Peanut “combines the distinctive creaminess of Nutella cocoa hazelnut spread with the delicious taste of roasted peanuts,” and will release in Spring 2026. As for the taste, it won’t be a peanut butter, but rather the same signature chocolate-hazelnut flavor of Nutella with a peanut twist.

“Our momentum here has never been stronger,” says Michael Lindsey, president and chief business officer of Ferrero North America, in the statement. “Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company’s history. These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America.”

Ferrero (which is globally headquartered in Italy) also noted production for Nutella Peanut will take place in the U.S., with a $75 million expansion project based in Illinois that goes into effect later this year that will create 65 local jobs.

But wait, there’s more! As if the Nutella news wasn’t exciting enough, the statement also included a slate of new sweet treats to mark the next phase of the American side of Ferrero. Coming up this fall—Ferrero Rocher chocolate squares, which is an iteration of the classic chocolate shell with a creamy filling in Milk Hazelnut, Dark Hazelnut, White Hazelnut, and Caramel Hazelnut varieties. You can also expect launches of Dr. Pepper flavored Tic Tacs, new Butterfinger flavors, and even a new Famous Amos Flavor (oatmeal chocolate chip) in limited edition packaging that nods to its original design from 1975.

Keep an eye out for these products to release throughout the year and into early 2026. In the meantime, we’ll start dreaming of ways to put that Nutella Peanut to good use. Perhaps in a filled donut or a topper for chocolate cake.