This roundup of compelling new business titles includes inspirational lessons from Sonic diners and Rolex, as well as perspectives on mentorship, data, hiring, transformation, startups, and more.
The Making of a Status Symbol: A Business History of Rolex
Making of a Status Symbol
by Pierre-Yves Donzé
The author, a professor of business, explores the power of branding and the evolution of consumer culture through the engaging, well-researched story of how a small Swiss watch company became “a global emblem of success, wealth, and prestige” through strategic partnerships and a “genius for storytelling.”
Wealthy and Well-Known: Build Your Personal Brand and Turn Reputation into Revenue
Wealthy and Well-Known
by Rory Vaden and AJ Vaden
A renowned duo of brand strategists and entrepreneurs share their playbook for cutting through the glut of “influencers” and information overload to stand out and make money as a unique expert and compelling thought leader.
The Little Book of Data
Little Book of Data
by Justin Evans
Evans, a tech innovator and acclaimed novelist, aims to demystify data and empower readers by illustrating core principles in entertaining stories of how experts have used data to solve problems. From adtech to epidemiology, data is key to improving business and society, he says.
Fired Up: How to Turn Your Spark into a Flame and Come Alive at Any Age
Fired Up
by Shannon Watts
Watts is the founder of Moms Demand Action, the largest grassroots organization against gun violence in the United States. Her new book on breaking free of limiting beliefs and releasing inner potential has garnered accolades from leaders such as authors Elizabeth Gilbert and Tara Mohr, as well as Kennedy scion Maria Shriver.
The Multicultural Mindset: Driving Business Growth in a Borderless Era
Multicultural Mindset
by Joycelyn David
David, CEO of AV Communications, a top Canadian marketing agency, and a “most influential Filipina” in 2022, provides case studies and practical methods for developing the cultural intelligence that is an essential competitive advantage in the global marketplace.
Give First: The Power of Mentorship
Give First
by Brad Feld
This slim, easy-to-read book packs a wealth of insight on business and life. Feld founded or co-founded several businesses and venture funds, as well as Techstars, a startup accelerator that matches founders with mentors. He explains how to apply the guiding principles set forth in the “Techstars Mentorship Manifesto” and shows how prioritizing generosity has contributed to his phenomenal success.
After the Idea: What It Really Takes to Create and Scale a Startup
After the Idea
by Julia Austin
What’s next after starting a company, joining a startup, having a great idea, or building a prototype? How do you manage and grow your new venture? Austin offers strategies for meeting startup challenges based on her experience at firms such as Akamai, DigitalOcean, and VMware, as well as advising numerous others.
The Growth Dilemma
The Growth Dilemma
by Annie Wilson and Ryan Hamilton
Everyone wants brand growth, but targeting wider market segments often means conflict among customers. How do you create a growth strategy that successfully engages new customers without making loyal ones feel left behind? The authors use real-world cases from industries such as skateboarding, tech, and fashion to illustrate practical ways of targeting the right markets and managing multiple customer segments.
Bricks and Clicks: How We Drove Sonic into the Digital Age
Bricks and Clicks
by Clifford Hudson and Craig Miller
The authors revitalized Sonic, a nostalgic restaurant chain, for the twenty-first century. In this business memoir, they share lessons and insights, offering a roadmap for transforming traditional brick-and-mortar businesses into resilient digital enterprises.
The Hiring Handbook
The Hiring Handbook
by Kasey Harboe Guentert and Mollie Berke
Hiring the right people to build high-performing teams is a key component of success for any business. Drawing on their experience in talent management at leading global companies, the authors provide practical guidance for managers and owners in all aspects of the hiring process, from writing compelling job ads to effective interviewing and evaluating applicants.