Every week we publish a handpicked list of new products and services from vendors to ecommerce merchants. This installment includes updates on stablecoins, chargebacks, live streaming, digital ad campaigns, cross-border payments, customer experience management, and open box programs.
Got an ecommerce product release? Email releases@practicalecommerce.com.
New Tools for Merchants
ShipBob debuts zone skipping in the U.S. ShipBob, an ecommerce and omnichannel fulfillment platform for SMBs, has announced the launch of zone skipping in the U.S., with integrated tracking through its logistics network. With zone skipping, ShipBob can transport shipments in dedicated trucks to regions and then utilize carrier partners for last-mile delivery. ShipBob states that it reduces transit times for these deliveries by one full day. ShipBob has also launched TrackBob, an integrated, time-stamped tracking page.
ShipBob
Chargeflow launches automated chargebacks for WooCommerce. Chargeflow, a chargeback platform, has launched its native app in the WooCommerce Marketplace. WooCommerce merchants can use Chargeflow to automate chargeback cycles from initial disputes to evidence collection and representation. Chargeflow Alerts enable merchants to deflect disputes at the earliest stage with a network collaboration powered by Visa and Mastercard. Chargeflow Automation leverages generative AI and machine learning to create compelling dispute evidence automatically. And Chargeflow Insights delivers post-transaction analytics.
Adobe updates products for customer personalization. Adobe has introduced products to deliver personalized customer experiences at scale. GenStudio has new generative AI capabilities for short-form video ads and display ad campaigns. Firefly Services now offers APIs for creating short-form video, 3D imagery, and digital avatars. LLM Optimizer helps businesses improve response rankings on AI-powered browsers and chat services. Agentic AI capabilities are now live.
PayPal launches Storefront Ads for merchants. PayPal is expanding its digital advertising options with the launch of Storefront Ads, transforming ad space on the open web into a functional storefront. The PayPal transaction graph, a repository of cross-merchant purchase signals, powers Storefront Ads. By combining checkout through PayPal and Venmo’s payment flow with a storefront that lives inside the ad, shoppers do not have to leave the content.

PayPal Storefront Ads
Intuit Mailchimp unveils new tools and integrations for customer data. Intuit Mailchimp has announced a suite of tools and integrations to help marketers and SMBs leverage customer data. Enhanced integrations with Meta, TikTok, Google, Snapchat, and LinkedIn help marketers bring lead information into Mailchimp for hyper-personalized campaigns. Mailchimp offers more than 100 new pop-up form templates. Its Metrics Visualizer provides over 40 performance datapoints across email and SMS channels.
eBay U.K. launches live-streaming and open box program. eBay U.K. has launched Live, a platform that offers real-time, interactive auctions, connecting fans directly with business sellers. Currently in beta, eBay Live will soon invite applications in select categories. eBay U.K. has also launched a new certified open box program to enhance open box listings in Electronics & Home Improvement, enabling sellers to highlight those listings with the Certified Open Box badge.
Shopify introduces USDC for borderless payments. Shopify is partnering with Coinbase and Stripe on enabling secure payments with USD Coin (USDC), a regulated stablecoin pegged to the U.S. dollar. Merchants can accept USDC from customers worldwide on the Base network, utilizing existing payment and order fulfillment processes. Customers can pay with USDC on Base from hundreds of supported crypto wallets, on guest checkout, and with Shop Pay. Merchants will receive their local currency by default, with no foreign transaction or exchange fees.

USDC on Shopify
Fermàt raises $45 million for AI-powered commerce. Fermàt, an AI-native commerce platform for brands, has raised $45 million in a funding round led by VMG Partners, with participation from existing backers QED Investors, Greylock, Bain Capital Ventures, and Courtside Ventures. Fermàt says the investment will accelerate its mission to help enterprise brands and agency partners prepare for agentic commerce.
TerraPay and Whalet partner on cross-border payments for SMEs. TerraPay, a global money movement company, has partnered with Whalet, a payment platform, to enable cross-border payouts worldwide. The collaboration aims to enhance payment efficiency for Whalet’s core customer base, which includes cross-border sellers from the Asia-Pacific region. Whalet supports SMBs by providing one-click store setup, pay-ins, payouts, global accounts, currency exchange, and card issuance. By integrating TerraPay’s technology, Whalet can streamline transactions, reduce settlement complexities, and improve operational efficiencies.
European fintech Paynt acquires E-xact Transactions for North American expansion. Paynt, a Europe-based payment technology company, has announced its acquisition of Canadian firm E-xact Transactions. According to Paynt, the acquisition of E-xact, which processes over CAD 3.5 billion annually across more than 50 million transactions, will add a new operational hub in Vancouver, Canada. E-xact Transactions delivers secure payment processing and supports leading ecommerce platforms such as Shopify, Magento, and WooCommerce.
Lily AI optimizes product discovery on search engines, answer engines, and genAI. Lily AI, a retail technology company for retailers and brands, has launched a tool to enhance product content for discoverability by traditional search engines, answer engines, and generative AI platforms, including Gemini, ChatGPT, Claude, and Perplexity. Features include machine-optimized knowledge graph for every product, query intelligence, content refresh, and shopper-friendly language.

Lily AI