In early 2025, the Legal Marketing Association and Above the Law set out to provide benchmarking insights CMOs could rely on to guide their decision-making.
We surveyed nearly 100 marketing and business development decision-makers, who shared their insights on AI, law firm management, winning new clients, and a number of other topics.
We’re pleased to share their insights in this detailed new survey report.
Download the report here to explore:
• The strategic priorities of law firms
• How CMOs are leveraging technology including artificial intelligence
• How CMOs’ budgets are evolving
• CMOs’ business development advice for attorneys
• The most and least effective marketing and business development tools
