The Jet2Holiday Ad Is Going Viral for All the Wrong Reasons—What Exactly Is It and Should You Be Going on One?

Nothing beats a Jet2holiday—it’s a catchy phrase. But while the viral ad is playing around in your head and across social media, it may have left you wondering: what exactly is it? 

The memorable catchphrase is thanks to an ad run last year by British airline Jet2 and its travel operator, Jet2holidays. In it, the low-cost company touts its deals over the tune of singer Jess Glynne’s hit “Hold My Hand,” promising travelers can save “£50 per person” and delivering the now-famous line.

Since then, the clip has gone viral with more than 4 million views and travelers have taken notice. Recently, the catchy phrase, read by voiceover artist Zoë Lister, has been used as a soundtrack for people showing off their dream vacations or even making fun of chaotic travel misadventures. (Think: running from camels, water park mishaps, and more.)

Following her Jet2 fame, Lister said the video has sparked positive comments from around the world, including in many markets the company doesn’t even operate in. 

“I’ve always known that British people have a really funny sense of humor… but you know what, this has gone global,” Lister shared in a post on Instagram, adding she is getting messages from people all over the world, including from the United States where “they don’t even have holidays, they have vacations. They don’t know what a Jet2holidays is, but they want one.”

The commercial’s popularity has also had another effect: the name recognition of Jet2holidays has been growing.

For its part, the tour operator offers vacation packages inclusive of flights and hotels throughout Europe and beyond, often at a discounted rate. The company offers vacation getaways to popular destinations like Ibiza, Monaco, the Greek islands, Iceland, Rome, Morocco, and more.

While Jet2holidays may be popular for travelers across Europe, there are several tour operators and travel companies who offer similar packages to U.S. travelers. JetBlue Vacations, for example, offers flight and hotel packages and flight and cruise packages with other perks like free carry-on bags.

The popularity of vacation packages goes hand-in-hand with the surge in interest in all-inclusive resorts, which draw travelers with a one-stop experience. In fact, 42 percent of Gen Z travelers recently surveyed by the Expedia Group said they preferred all-inclusive resorts to any other type of hotel. In addition, the company said searches of “all-inclusive” have jumped 60 percent on Hotels.com from the last half of 2023 to the first half of 2024.