October 2025 presents content marketers with a rich mix of content themes and topics. Halloween headlines the month, but there are also inspirational cultural observances, industry celebrations, and seasonal transitions.
Content marketing is the process of creating, publishing, and promoting content such as articles, videos, or podcasts to attract, engage, and retain customers.
Content marketing is closely associated with search engine optimization, generative engine optimization, and social media marketing. While so-called evergreen content has its place, in 2025 search engines, large language models, and shoppers often seek fresh stories and angles.
What follows are five content marketing ideas your business can try in October 2025.
AI-Generated Halloween Fun
Marketers can feature AI tools prominently for Halloween 2025. This image is AI-generated.
Halloween is a key retail sales event. In 2024, for example, U.S. shoppers spent nearly $12 billion on costumes, candy, and decorations.
For content marketing, Halloween shopping guides and party suggestions are staples. So add artificial intelligence to freshen things up and expedite the process!
Merchants can employ AI for Halloween content in at least three ways:
- Interactive AI-powered tools. Imagine an online party supply shop that “vibe codes” an AI-powered Halloween party planning tool. The tool asks shoppers questions, and based on the answers, it delivers a full party plan, complete with games and a shopping list.
- Entertaining articles. Just about any merchant can publish articles with themes of “We Asked AI for the Most Outrageous…” or “We Asked AI to Design the Spookiest Costumes of 2025.”
- Offer AI prompts. The same party supply shop could publish a list of the 10 best Halloween party planning prompts, such as “10 ChatGPT Prompts for the Perfect Halloween Party.”
National Manufacturing Day
Origin, a direct-to-consumer apparel brand, appeals to shoppers seeking U.S.-made products.
National Manufacturing Day, observed on the first Friday in October, began in 2012 to showcase modern manufacturing and inspire skilled workers.
In 2025, the occasion falls on October 3 and is part of a broader Manufacturing Month coordinated by the National Association of Manufacturers.
For ecommerce businesses, Manufacturing Day is an opportunity to showcase suppliers and how they make products. Shoppers like this sort of supply chain transparency. For example, Origin is a direct-to-consumer apparel brand with an engaging manufacturing story. How and where it produces products is a vital part of the brand’s appeal to shoppers seeking U.S.-made products.
National Manufacturing Day is beneficial for seemingly all direct-to-consumer brands and an opportunity to share a founding story.
Italian-American Heritage Month
Mr Porter is a leading example of retail content marketing. The site’s articles align with engaging topics and popular products.
Every October since 1989, the United States has observed Italian-American Heritage Month, acknowledging the profound impact of Italian immigrants and their descendants on American culture.
From cuisine and fashion to construction and music, Italian-American contributions weave into the fabric of daily life.
For ecommerce businesses, the observance inspires content that connects products to heritage and the Italian-American experience.
Kitchen supply stores could particularly benefit. Italian cuisine has a broad appeal worldwide. Imagine showcasing how to make a ragu or pizza while promoting cookware, utensils, or specialty ingredients.
There are certainly other ways to connect products sold to Italian culture. Menswear retailer and marketplace Mr Porter has a history of producing content related to Italy. Here are some examples.
In each article, Mr Porter promotes between 12 and 20 products.
World Space Week
World Space Week is a chance to engage with tech-savvy shoppers and space enthusiasts.
The United Nations established World Space Week in 1999. More than 90 countries now recognize it.
World Space Week takes place from October 4 to 10 each year, commemorating the Soviet Union’s launch of Sputnik in 1957 and the signing of the Outer Space Treaty in 1967.
The week provides many content opportunities.
Educational retailers could publish activity guides that highlight space-themed toys, puzzles, and kits. A home decor shop might curate collections of space-themed bedding, wall art, or lighting. Hobby stores and craft shops could capitalize, too.
Winterization Listicles
October is a time to get ready for the cold season.
October is the heart of autumn in the Northern Hemisphere. Temperatures creep downward, and the trees blaze with fall colors. It is time to prepare for winter.
That preparation presents an opportunity to publish helpful winterization listicles. These lists should offer practical, scannable guides that help consumers prepare for the cold.
Here are a few example headlines.
- A home improvement retailer could publish “10 Steps to Winterize Your Home.”
- An auto parts store could create the list “15 Essentials to Prepare Your Car for Winter.”
- An online outfitter might write “12 Gear Must-Haves for Cold-Weather Adventures.”
Checklists and practical advice position merchants as problem solvers. It also nudges shoppers toward timely seasonal purchases they may not have planned, potentially increasing basket size and driving early Q4 revenue.