Syndigo has acquired 1WorldSync in a deal creating a combined enterprise valued at more than $3.5 billion.
The move expands Syndigo’s scale, global reach, and AI capabilities. It positions the company to deliver more consistent and engaging product content across channels for brands, retailers, and distributors. Syndigo provides product experience management (PXM) software.
Syndigo acquisition of 1WorldSync
The acquisition strengthens Syndigo’s reach to over 3,500 retailers globally and more than 18,000 customers in 60 countries. The combined company employs 1,500 people across 12 offices worldwide.
“This acquisition positions us to support tomorrow’s shopping experience by building the most advanced AI-first PXM solutions on the market,” said Syndigo CEO Simon Angove. “Brands and retailers need a robust solution to meet and exceed consumer expectations today and in the future. With this acquisition, we’re building software for the next generation of retail, including accelerating agentic AI PXM.”
For B2B ecommerce, the deal highlights the growing reliance on AI-driven product content to reduce friction and drive sales. Syndigo plans to leverage 1WorldSync’s user-generated content capabilities to automatically optimize product pages. It will incorporate real shopper feedback to improve relevance, personalization, and conversion.
Accurate and consistent product content has become a critical driver in B2B commerce, where incomplete or misleading information can lead to returns, lost orders, and frustrated buyers. Syndigo cites research showing that 44% of consumers have abandoned purchases due to insufficient product information. Meanwhile, 21% returned products because content did not match expectations.
The acquisition also enhances Syndigo’s technology ecosystem, which includes over 100 solution integrators and partners, enabling deeper integrations across distribution networks, manufacturing, and retail operations. Analysts say the move reflects a broader trend in B2B ecommerce: centralized, AI-enabled platforms are increasingly essential for scaling global commerce efficiently.
Legal and financial advisors on the deal were Kirkland & Ellis LLP and UBS Securities LLC for Syndigo, and Cooley LLP and Lincoln International for 1WorldSync.
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