Walmart made a big splash in the collectibles space last week, with a major presence at New York Comic Con and announcing it was adding 10,000 comics to its Marketplace through a collaboration with Shortboxed. Walmart said it was investing in technology, exclusive partnerships, and event experiences in order to make collecting more accessible, fun, and secure.
Walmart announced the launch of comic-book marketplace Shortboxed on its marketplace. With a catalog of over 75,000 comic books from thousands of sellers, “Shortboxed will feature a large portion of those on Walmart Marketplace making it easier than ever for fans to discover, buy, and sell comics they love.”
At its booth during the convention, Walmart gave away limited-edition comic books created in direct collaboration with DC, Marvel, Image, and Skybound. “We’re ramping up our efforts to make collecting accessible for all – families, fans and first-timers – delivering the latest, some of the rarest and the most exciting exclusives at the best value, both online and in-store. And with secure, authentic transactions, you can shop with confidence,” it said in its announcement on Wednesday.
Shortboxed announced the collaboration in a post on Facebook, writing:
“We are so excited to announce that we have officially partnered with Walmart Marketplace! This means that books listed for sale by Shortboxed sellers will be available to over 120 million people every month.
“With the Shortboxed partnership, Walmart is investing in the future of comics and collectibles, and we’re honored to help lead the charge. Massive thanks to all our users who have helped make Shortboxed one of the largest, most trusted, and fastest growing comic book marketplaces in the industry. Onward!”
The move from Walmart comes as Amazon took a different approach last month. Effective September 15, 2025, all Toys & Games listings on Amazon must be in “New” condition only. Toys & Games listings in “Collectible” condition are no longer be permitted.
And if you’re wondering about last week’s Comic Con in New York, see TopPop’s video of day one, published on YouTube: