The reasons for removing a page from Google’s search results haven’t much changed since I first published this article in 2023. Examples include pages with confidential, premium, or outdated info. Yet the tools and tactics have evolved.
Here’s my updated version.
Temporary Removal
The need to remove URLs from Google is urgent when a site is (i) hacked with malware or illicit content while indexed (even ranking) or (ii) inadvertently exposes private information that the search giant then indexes.
The quickest way to hide URLs from searchers is via Google’s URL removal tool in the “Indexing” section of Search Console. There, you can remove a single URL or an entire category.
Google processes these requests quickly in my experience, but it doesn’t permanently deindex them. It instead hides the URLs from search results for roughly six months.
Search Console’s tool removes URLs from search results for “about six months.” Click image to enlarge.
A similar feature in Bing Webmaster Tools, called “Block URLs,” hides pages from Bing search for approximately 90 days.
“Block URLs” in Bing Webmaster Tools hides pages from Bing search for approximately 90 days. Click image to enlarge.
Permanent
Several options remove URLs permanently from Google’s index.
Delete the page from your site
Deleting a page from your web server will permanently deindex it. After deleting, set up a 410 HTTP status code of “gone” instead of 404 “not found.” Allow a few days for Google to recrawl the site, discover the 410 code, and remove the page from its index.
Note that Google discourages the use of redirects to remove low-value pages, as the practice sends poor signals to the successor.
As an aside, Google provides a form to remove personal info from search results.
Add the noindex tag
Search engines nearly always honor the noindex meta tag. Search bots will crawl a noindex page, but will not include it in search results.
In my experience, Google will immediately recognize a noindex meta tag once it crawls the page. Note that the tag removes the page from search results, not the site. The page remains accessible through other links, internal and external.
A noindex tag will not likely remove the page from LLMs such as ChatGPT, Claude, and Perplexity, as those platforms do not always honor noindex tags or even robots.txt exclusions. Deleting pages from your site is the surefire removal tactic.
Password protect
Consider adding a password to a published page to prevent it from becoming publicly accessible. Google cannot crawl pages requiring passwords or user names.
Adding a password will not remove an indexed page. A noindex tag will, however.
Remove internal links
Remove all internal links to pages you don’t want indexed. And do not link to password-protected or deleted pages; both hurt the user experience. Always focus on human visitors — not search engines alone.
Robots.txt
Robots.txt files can prevent Google (and other bots) from crawling a page (or category). Pages blocked via robots.txt could still be indexed and ranked if included in a site map or otherwise linked. Google will not encounter a noindex tag on blocked pages since it cannot crawl them.
A robots.txt file can instruct web crawlers to ignore, for instance, login pages, personal archives, or pages resulting from unique sorts and filters. Preserve search bots’ crawl time on the parts you want to rank.