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    Home - E-commerce & Retail - Salesforce Q3 results show steady growth as AI adoption accelerates
    E-commerce & Retail

    Salesforce Q3 results show steady growth as AI adoption accelerates

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    Salesforce Q3 results show steady growth as AI adoption accelerates
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    Salesforce reported revenue growth in its fiscal Q3 results Dec. 3, pointing to continued growth in its AI and data platforms as businesses adopt automation to support digital sales and customer operations.

    The company said performance was driven in part by expanding use of its Agentforce and Data 360 platforms among existing cloud customers. Those customers include retailers and enterprises using the tools to streamline ecommerce and customer engagement.

    For the quarter ended Oct. 31, Salesforce revenue rose 9% year over year to $10.3 billion, including a 10% increase in subscription and support revenue to $9.7 billion. Operating cash flow increased 17% from a year ago to $2.3 billion, while free cash flow was up 22% to $2.2 billion.

    In North America, 76 of the Top 2000 online retailers use Salesforce as their ecommerce platform, according to Digital Commerce 360 data. In 2024, those 76 online retailers combined for more than $182.46 billion in web sales. The Top 2000 is Digital Commerce 360’s database ranking North America’s largest online retailers by their annual ecommerce sales.

    Salesforce maintains revenue growth through increased AI adoption

    Salesforce also reported continued improvement in backlog metrics. Current remaining performance obligation (cRPO), representing contracted revenue expected over the next 12 months, climbed 11% year over year to $29.4 billion. Total remaining performance obligation (RPO) reached $59.5 billion, up 12%.

    The company highlighted the expansion of its AI-related product lines as a key contributor to growth. Combined annual recurring revenue (ARR) for Agentforce and Data 360 grew 114% year over year to nearly $1.4 billion. Agentforce surpassed $500 million in ARR, a 330% year-over-year increase, and processed more than 3.2 trillion tokens during the quarter — an indicator of increased usage in production environments.

    Data 360 recorded similar scale, ingesting 32 trillion records, up 119% from a year earlier. Zero-copy data ingestion rose 341% year over year to 15 trillion records, and unstructured data processing jumped 390% year over year. The company said roughly half of Q3 bookings for the two platforms came from existing customers adding new use cases.

    Salesforce executives said adoption of its AI and data capabilities is being driven by companies looking to automate sales, marketing, service, and ecommerce functions — particularly among organizations already using multiple Salesforce clouds.

    The company maintained focus on profitability, with GAAP operating margin at 21.3% and non-GAAP margin at 35.5% in the quarter. Salesforce returned $4.2 billion to shareholders through buybacks and dividends.

    Salesforce raised its full-year revenue outlook to $41.45 billion to $41.55 billion, representing 9%–10% growth for fiscal 2026.

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    Sign up for a complimentary subscription to Digital Commerce 360 B2B News. It covers technology and business trends in the growing B2B ecommerce industry. Contact Mark Brohan, senior vice president of B2B and Market Research, at mark@digitalcommerce360.com. Follow him on Twitter @markbrohan. Follow us on LinkedIn, X (formerly Twitter), Facebook and YouTube.

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