Every week we curate a list of new services for ecommerce merchants. This installment includes updates on live-streaming, agentic commerce, ecommerce insurance, returns management, analytics, product customizations, dispute resolution, and digital identity verification.
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New Tools for Merchants
Assureful and Threecolts announce Lost Inbound Insurance for ecommerce. Assureful, a provider of product liability insurance for digital businesses, and Threecolts, a cloud suite for marketplace management, have launched Lost Inbound Insurance to protect Fulfillment by Amazon sellers when inventory goes missing en route to distribution centers. Assureful says the collaboration combines its specialist InsurTech platform with Threecolts’ data and inventory visibility, enabling merchants to manage supply chain risk within the ecommerce workflow.
Assureful
Amazon Europe updates referral and Fulfillment by Amazon fees for 2026. Amazon announced that it will lower fees in 2026 by an average of €0.17 ($0.20) per unit sold across Europe. Changes include FBA fee reductions for parcels, expanded Low-Price FBA eligibility, and referral fee reductions in high-volume categories. According to Amazon, the reductions align European fees with its changes in other countries, including in the U.S.
Nielsen Audience Segments available in Amazon Ads. Nielsen, a provider of audience data and measurement, has announced that its Marketing Cloud Audience Segments is available across the Amazon Ads marketplace. The collaboration allows advertisers to access Nielsen’s data to target audiences, deliver ads across multiple platforms and formats, and measure performance within Amazon’s ecosystem. Audience Segments provides targeting across industries, including consumer package goods, autos, and finance, and includes demographics, shopping behaviors, and media consumption.
TikTok Shop partners with ReBound for social commerce returns. TikTok Shop has partnered with ReBound, a global returns management specialist from Reconomy. Brands on TikTok’s ecommerce platform can now access ReBound’s omnichannel returns management tools, including a library of carriers, processing capabilities, and international warehouses, all from within the TikTok Shop Seller Center. End customers can initiate returns within TikTok Shop; ReBound will then manage the process.
TikTok Shop
Retner launches tool to recover missed voice calls. Retner, an India-based AI-powered, voice-first omnichannel customer intelligence platform, has launched AI Voice Call Engine to help ecommerce brands recover missed voice calls. AI Voice is commerce-focused, including inbound call recovery, cash-on-delivery order confirmation and verification, abandoned checkout callbacks, automated call qualification before human escalation, and inquiries via voice. The tool logs voice interactions, allowing brands to personalize subsequent communications across WhatsApp, Instagram, web chat, and voice.
eBay brings real-time streaming auctions to Australia. eBay has launched its live-stream shopping feature, eBay Live, in Australia, beginning with trading cards and collectables. Featuring interactive product demonstrations, instant purchases, and timed offers, the format allows buyers to interact directly with sellers through real-time streaming, chat, and auctions on eBay’s platform. eBay Live already operates in the U.S., U.K., and Germany.
Artifi launches Automated Product Setup for customization-ready ecommerce. Artifi, a product customization platform from Amla Commerce, has launched Automated Product Setup using AI and computer vision to make products customization-ready. Artifi connects directly to supplier data feeds to retrieve structured product information and media content. A trained AI model analyzes and defines product images, generating configuration rules to create customization-ready products automatically. Distributors can subscribe to multiple supplier feeds within Artifi.
Artifi
Cimulate updates CommerceGPT to bridge old and new eras of digital commerce. Cimulate, developer of the AI-native CommerceGPT platform, has released an update that unites old and new modalities of digital shopping. New features include Human Feedback, Commerce AEO, and Co-Pilot Analytics. Human Feedback allows merchants to tune AI’s understanding of relevance. Commerce AEO helps brands to understand and improve how their products appear within agentic systems. Co-Pilot Analytics showcases what customers are asking, which interactions convert and why, and how to improve AI shopping assistant conversions.
Digital identity verification platform Socure acquires Qlarifi for BNPL credit system. Socure, an AI-powered platform for identity verification, compliance, and fraud prevention, has acquired Qlarifi, a real-time buy-now-pay-later consumer credit database. Qlarifi aims to give BNPL providers the insight needed to expand services for trusted customers while pinpointing high-risk behavior such as loan stacking and first-party fraud. According to Socure, integrating Qlarifi’s capabilities with Socure’s Identity Graph intelligence and RiskOS decisioning engine establishes a unified identity, anti-fraud, and BNPL credit infrastructure for lenders.
Gradial raises $35 million for enterprise marketing through AI agents. Gradial, an enterprise software developer of agentic marketing tools, has raised $35 million led by VMG Partners, with participation from existing investors Madrona and Pruven Capital. Gradial states that its agents automate the execution layer of marketing operations across existing systems and workflows. The company will use the funding to accelerate development of its platform and expand its Seattle-based team across engineering, product, and go-to-market.
Fi911 launches ResolveLab, a white-label disputes platform for resellers. Fi911, a provider of automation technologies for financial institutions, has launched ResolveLab, a smart-connection hub for payment facilitators. Leveraging Ethoca’s Consumer Clarity and Ethoca Alerts by Mastercard, ResolveLab allows payment facilitators to deploy and resell tools for chargeback prevention, subscription management, and risk mitigation. Facilitators can deliver enterprise-level tools, including Ethoca Consumer Clarity, Ethoca Alerts, and Smart Subscription from Mastercard, empowering consumers to manage, pause, and amend multiple subscriptions in one place.
ResolveLab