Ammo Inc. is selling off a big part of its business to focus on growing its online marketplace, agreeing to an acquisition by Olin Winchester.
Ammo Inc. is a manufacturer of ammunition. It announced it has entered into a definitive agreement to sell its ammunition manufacturing assets to Olin Winchester, a subsidiary of Olin Corp., for $75 million in cash.
Ammo is a company that designs, manufactures, and sells ammunition and ammunition components. It also own GunBroker.com, an online marketplace for firearms, ammunition, and shooting accessories.
Olin Winchester acquisition of Ammo Inc.
Ammo’s board of directors unanimously approved the sale.
The sale marks the conclusion of a strategic review process during which the company engaged with independent advisors and explored multiple potential buyers. And following the sale, Ammo plans to focus its efforts on expanding its profitable GunBroker.com marketplace.
GunBroker launched in 1999. It says it’s the largest online marketplace dedicated to selling firearms, hunting, shooting and related products.
GunBroker.com sells a variety of products online, including:
- Firearms
- Ammunition
- Air guns
- Archery equipment
- Knives and swords
- Firearms accessories
- Hunting/shooting gear
“After a thorough process supported by our financial and legal advisors, the Board believes this sale is in the best interest of stockholders and will position us for long-term success,” says Ammo board chair Christos Tsentas. “The sale will allow us to prioritize growth opportunities in the GunBroker.com marketplace, a key segment in the expanding ecommerce firearms and shooting sports industries.”
The transaction will include Ammo’s 185,000-square-foot production facility and ballistic range in Manitowoc, Wisconsin. Olin Winchester will integrate the Ammo facility and its workforce into its existing operations, strengthening its production capabilities. The companies expect to close the sale in the second quarter of 2025, subject to customary conditions.
Ammo was advised by Baird, represented by Bryan Cave Leighton Paisner LLP, and received a fairness opinion from Lake Street Capital Markets. Following the transaction’s completion, Ammo plans to rebrand and change its corporate name.
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