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    Home - E-commerce & Retail - Amazon Sales Grew 10% in Fourth Quarter 2024
    E-commerce & Retail

    Amazon Sales Grew 10% in Fourth Quarter 2024

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    Amazon Sales Grew 10% in Fourth Quarter 2024
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    Amazon grew sales 10% in the fourth quarter 2024, year-over-year. North America segment sales increased 10% year-over-year, international segment sales increased 8% year-over-year (or 9% excluding changes in foreign exchange rates). And AWS segment sales increased 19% year-over-year. For the full year, net sales increased 11% to $638 billion.

    Net income increased to $20 billion in the fourth quarter, compared with $10.6 billion in fourth quarter 2023. Net income for the full year 2024 increased to $59.2 billion compared to $30.4 billion in 2023.

    Amazon saw worldwide paid units grow 11% in the fourth quarter, and third-party sellers accounted for 62% of worldwide paid units. (Those figures exclude Whole Foods Market.)

    Headcount was up 2% year-over-year (that includes full-time and part-time employees but excludes contractors and temporary personnel).

    Amazon CEO Andy Jassy said the following in the Thursday’s earnings press release :

    “The holiday shopping season was the most successful yet for Amazon and we appreciate the support of our customers, selling partners, and employees who helped make it so. When we look back on this quarter several years from now, I suspect what we’ll most remember is the remarkable innovation delivered across all of our businesses, none more so than in AWS where we introduced our new Trainium2 AI chip, our own foundation models in Amazon Nova, a plethora of new models and features in Amazon Bedrock that give customers flexibility and cost savings, liberating transformations in Amazon Q to migrate from old platforms, and the next edition of Amazon SageMaker to pull data, analytics, and AI together more concertedly. These benefits are often realized by customers (and the business) several months down the road, but these are substantial enablers in this emerging technology environment and we’re excited to see what customers build.”



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