With Valentine’s Day just around the corner, 1-800-Flowers.com Inc. has teamed up with Uber Direct to help florists handle the holiday rush.
Uber Direct, Uber’s white-label delivery service, is now integrated with BloomNet — 1-800-Flowers.com’s floral service network — giving its florists access to logistics support and on-demand drivers. The companies say the partnership will help shops manage high order volumes and ensure bouquets arrive on time, even if their own delivery teams are maxed out.
1-800-Flowers.com ranks No. 50 in Digital Commerce 360’s Top 1000. The database ranks North America’s largest online retailers by annual web sales. The company falls under the Flowers & Gifts category. Digital Commerce 360 projects that the company’s web sales will reach $1.53 billion in 2025.
1-800-Flowers.com web sales by year
Valentine’s Day drives floral demand
1-800-Flowers.com’s partnership with Uber Direct is now live at more than 1,000 BloomNet locations nationwide. It gives florists using BloomNet’s Business Management System (BMS) access to Uber Direct’s driver network for on-demand delivery support.
“By leveraging Uber’s global logistics expertise, BloomNet florists using BMS can dynamically dispatch, track, and fulfill same-day floral deliveries, even as demand spikes,” the companies said in a released statement.
The goal is to ease delivery bottlenecks and help florists manage last-minute orders. This is especially crucial during peak holidays like Valentine’s Day and Mother’s Day, when demand surges and delivery teams are stretched thin.
Valentine’s Day, in particular, is the biggest holiday for flower purchases by transaction volume — and second only to Christmas/Hanukkah in overall consumer spending, according to an IPSOS survey for the Society of American Florists. In 2022, 22% of U.S. consumers bought fresh flowers or plants for the holiday, the survey found.
BloomNet expects to deliver 24 million flower stems this Valentine’s season, according to president Jon Feldman.
“We understand the logistical delivery challenges surrounding peak holidays such as Valentine’s Day,” Feldman said in a statement. “So we’ve teamed up with Uber Direct to provide our network with additional support.”
1-800-Flowers navigates revenue challenges
1-800-Flowers.com, which generates most of its revenue online, also owns brands including 1-800-Baskets.com, Harry & David, Cheryl’s Cookies, and Shari’s Berries.
The Uber Direct partnership comes as 1-800-Flowers.com looks to boost engagement amid declining consumer demand.
For its fiscal Q2 2025 ended Dec. 29, 2024, 1-800-Flower.com reported a 5.7% year-over-year decline in net revenue to $775.5 million. Ecommerce revenue fell 8.3% to $677.3 million.
During the earnings call, CEO James McCann attributed the decline to softer consumer demand and reduced corporate gifting orders. The company also faced issues with its new Harry & David order management system, which impacted revenue and earnings, he said.
Looking ahead, McCann said 1-800-Flowers.com is focused on customer retention and optimizing marketing spend. AI-driven personalization will play a key role, he said.
“Our robust customer data set will enable us to deliver highly personalized marketing experiences, ensuring that we are not only attracting new customers but also nurturing the existing relationships,” McCann said.
1-800-Flowers appoints new CFO
The company also recently appointed James Langrock as its chief financial officer, replacing Bill Shea, who retired in December after more than two decades with the company.
Langrock, formerly chief administrative officer, takes over as 1-800-Flowers.com adapts to changing consumer behavior and refines its ecommerce strategy.
“We believe there is opportunity for further efficiency gains as we adapt to changing technology and changing consumer preferences for engagement with ecommerce platforms,” Langrock said during the company’s earnings call.
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