Sega of America sued Consovoy McCarthy on Monday, alleging that the boutique law firm and New York-based Troxel Law partnered to amass thousands of claimants through a mass advertising campaign on social media that “dangled the possibility of hundreds of dollars to anyone who claimed they had played a Sega game.”
According to the complaint surfaced by Law.com Radar, Consovoy then filed a consolidated petition for an order compelling arbitration on behalf of the almost 20,000 claimants in violation of Sega’s end user license agreement, which prohibits users of Sega’s published mobile games from participating in collective or consolidated actions.