Before Amazon runs its big Prime Day sales event each summer, it runs a spring sale in March that is open to all customers, not just Prime members. Amazon has run spring sales in Europe annually, and last year, it ran its first “Big Spring Sale” in the US.
US sellers have until March 17 to submit deals for the Amazon 2025 Big Spring Sale. Last year, the event ran from March 20 – 25, and focused on Outdoor & Garden, Home, Beauty & Fashion, Pets, Travel, and other seasonally relevant categories. The sale has a dedicated landing page and is promoted through paid media and merchandise placements on Amazon.com.
This year, the sale will kick off on March 25 and run through March 31st. In addition to offering deals open to all shoppers, sellers can offer Prime-exclusive discounts; sellers have until March 31 to submit those for consideration, according to Amazon’s post on Seller Central on Wednesday.
Amazon posted an announcement for shoppers in Germany on Friday about its “Amazon Spring Deals,” stating in the blog post that last year, “customers were able to enjoy discounts on items in popular categories such as electronics, home & garden, toys and Amazon devices.” (Translation via Google Translate.)
While Amazon told sellers in the US the dates of the Big Spring Sale, Amazon told shoppers in Germany the date had not yet been announced.