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    Home - Luxury Goods & Services - Hear Me Out: What If Gen Xers Are Actually the Cool Ones?
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    Hear Me Out: What If Gen Xers Are Actually the Cool Ones?

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    Hear Me Out: What If Gen Xers Are Actually the Cool Ones?
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    Culturally, Gen Xers aren’t immune to being cringe; they’re still banging on about that one rave they went to in 1989, even though they’re in their 50s and no one cares, and they appear frustratingly unaware of the role that privilege played into their cynicism and ability to be disengaged. But, look, some of the coolest people to ever grace the planet are Gen X: Chloë Sevigny, Alexander McQueen, Winona Ryder, Naomi Campbell, Kate Moss. Much of the music, art, and media created by my millennial and zillennial peers was built on the foundations of riot grrrl and zine culture, Sofia Coppola and David Lynch, Britpop and MTV. For a generation that so often goes unmentioned, they sure are everywhere you look.

    Style-wise, Gen X was kind of vibe, also. Young people today dress like they just stepped out of 2002—in slouchy jeans and long sleeves under T-shirts, or else spaghetti strap dresses and ugly shoes. Without playing down the millennial-ness of it all, it was Gen Xers who actually wore this garb first. And sure, bootcut jeans were sort of invented by cowboys, but would they have been what they were if they weren’t the go-to uniform of Gen X? Sometimes I watch old episodes of The Real Housewives of New York (and by “sometimes,” I mean often) and think: no, but these girls ate. They weren’t averse to a knee-high boot in the club and they also knew how to properly let loose (Gen Xers weren’t waxing lyrical about, like, 12-step skincare routines).

    Naomi Campbell and John Galliano

    Foc Kan

    Winona Ryder

    Ron Galella, Ltd./Getty Images

    Obviously, separating and defining people by generation is a largely meaningless endeavor—I probably have more in common with someone three years younger than me, who would be Gen Z, than a 44-year-old millennial. And one 50-something is going to be wildly different from the next (I’m pretty sure Gen X invented the Karen haircut, although don’t quote me on that). But as Gen Zers and millennials continue to argue over who’s more cringe, or who was born cooler, I’d like to offer an alternative viewpoint, which is this: maybe it’s neither of us. And maybe we weren’t ever the only ones in the race.



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