Nuvo has raised $34 million in new funding.
Index Growth Partners led the round, with participation from Velocity Ventures and Signal Peak Capital. Nuvo is a company that helps ecommerce platforms bring new sellers onto their sites more quickly and accurately.
The Nuvo funding comes as U.S. retailers increasingly turn to marketplace models, where third-party sellers list and sell their products alongside the retailer’s own inventory. To support that shift, platforms must onboard large numbers of sellers — collecting product catalogs, verifying business details, and making sure listings meet technical and legal requirements.
Nuvo designed its software to make that process faster and more consistent. Instead of relying on emails and spreadsheets, the system gives sellers a structured way to upload their data, which it automatically checks for missing or incorrect information. This reduces manual work for marketplace operators and speeds up the time it takes to get new products online.
New Nuvo funding
U.S.-based platforms like The Grommet, Fairmarkit, and several regional B2B marketplaces use Nuvo to manage these onboarding workflows. The company says its system helps reduce errors, ensures sellers meet platform standards, and shortens the time between signing up and going live.
“Most ecommerce platforms want to expand their product range without having to manage more inventory themselves,” said Nuvo CEO Elena Fischer. “That means relying on outside sellers—but getting them up and running is still far too slow. We’re focused on fixing that.”
Nuvo also designed its technology to help marketplaces meet regulatory requirements, such as labeling laws or safety standards, which vary by product category and region. This is especially important for cross-border sales and categories like electronics or food.
Nuvo will use the new funding will be used to grow its U.S. operations. That includes putting together engineering and sales teams as well as building integrations with common commerce platforms like Shopify, BigCommerce, and Salesforce Commerce Cloud. The company, originally founded in Munich, Germany, now has a growing presence in Chicago and plans to open a second U.S. office later this year.
With this round, Nuvo has raised more than $50 million to date. As more retailers look to launch or expand third-party marketplaces, the company sees an opportunity to become the go-to solution for onboarding — one of the most overlooked but critical parts of the online retail experience.
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