American Rebel Holdings Inc., maker of American Rebel Light Beer, is reporting a dramatic spike in online sales heading into the Fourth of July holiday, driven by a free shipping promotion and recent ecommerce upgrades.
The company said online beer orders surged 1100% since late May. That coincides with a national campaign tied to Independence Day and the 250th anniversary of the U.S. Army. The promotion, which offers free shipping through June 30, has helped the company expand its direct-to-consumer footprint across more than 40 states.
“We’ve seen strong momentum by combining patriotic branding with a simplified ecommerce experience,” said Andy Ross, CEO of American Rebel. “Customers are responding not just to the product, but to what it represents.”
American Rebel Beer online sales
Key campaign performance metrics include:
- Conversion rates up 1100%, driven by more qualified online traffic.
- Website traffic up 4500%, significantly boosting visibility.
- 48-pack orders up 2900%, indicating a trend toward bulk purchases.
- Repeat customer rate up 72.7%, suggesting growing brand loyalty.
- Average order value (AOV) rose 14%, reaching $59.62.
The campaign generated nearly 23 million digital impressions across platforms including Facebook, Google, and Taboola, amplifying reach with messaging centered on themes of patriotism and national pride.
Ross credited the surge to recent digital investments, including improvements to the online checkout process and the introduction of flat-rate and free shipping options. These changes reduced friction in the purchase process and helped the company access a wider national customer base.
Launched in September, American Rebel Light Beer is marketed as a low-calorie lager with no added sweeteners, corn, or rice. It’s sold in 12- and 16-ounce cans and is distributed both online and through traditional wholesale channels.
For the first quarter ended March 31, American Rebel Beer posted revenue of $2.51 million compared with $4.04 million in the prior year. Net loss was $5.05 million versus $2.01 million in the prior year.
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