Diversified Foodservice Supply (DFS) has named Lev Peker as chief executive officer (CEO), a move aimed at sharpening the company’s focus on ecommerce growth in the foodservice equipment and supplies market.
Lev Peker, CEO, Diversified Foodservice Supply | Image credit: DFS
DFS operates a network of ecommerce sites including AllPoints, TundraFMP, Gaskets Unlimited, and Espresso Parts. They collectively serve more than 250,000 customer locations worldwide. The company offers same-day shipping on thousands of OEM and private-label parts, including its Mavrik OCM, Franklin, and KNG brands.
About the new Diversified Foodservice Supply CEO
Peker previously led PartsID and CarParts.com. He brings a history of expanding digital channels, modernizing operations, and boosting online sales in the automotive aftermarket.
Industry observers say his appointment underscores DFS’s intent to capture more business through its online platforms as restaurant operators and service professionals shift procurement to digital ordering.
“The opportunity to lead a company with such deep industry roots and a strong customer-first culture is incredibly exciting,” Peker said in a statement. “We’ll be unlocking new ways to deliver value through innovation, operational excellence, and digital transformation.”
While the foodservice sector is fresh territory for Peker, his background in scaling ecommerce operations could give DFS an edge as it competes in a fragmented market increasingly shaped by online fulfillment speed, product breadth, and digital customer service.
DFS, headquartered in Vernon Hills, Ill., supplies parts, accessories, and equipment to restaurants, resellers, and service professionals across North America and internationally.
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