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    Home - Luxury Goods & Services - Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
    Luxury Goods & Services

    Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base

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    Balenciaga creates virtual fashion line for video game PUBG’s billion-strong player base
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    Apparel and accessories

    November 14, 2025

    It is the first luxury brand to partner with South Korean video game publisher Krafton’s PUBG: Battlegrounds and PUBG Mobile. Image courtesy of Balenciaga It is the first luxury brand to partner with South Korean video game publisher Krafton’s PUBG: Battlegrounds and PUBG Mobile. Image courtesy of Balenciaga

     

    By Amirah Keaton for Luxury Daily News Service

    French fashion house Balenciaga is joining forces with a successful eSports operation.

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