GrubMarket has acquired Procurant, a Los Gatos, Calif.–based provider of cloud software for fresh food procurement and compliance.
The acquisition of Procurant significantly expands GrubMarket’s AI-driven supply-chain technology portfolio. The companies did not disclose financial terms.
The deal brings GrubMarket a widely used software-as-a-service (SaaS) platform designed to modernize how perishables are purchased, inspected and traced across retail and foodservice channels. Founded in 2018 by CEO Eric Peters, Procurant was built as a cloud-native alternative to legacy procurement systems that still underpin much of the fresh food industry’s ordering and compliance processes.
Procurant supports more than 850 customers across 14 countries and facilitates about $5.5 billion in annual gross merchandise volume, according to the company. Its network includes major U.S. retailers — Costco, Walmart, Target and Albertsons — alongside growers, shippers and distributors. Collectively, the company said, its customers account for more than 90% of food sold in the United States. Peters and his leadership team will remain in place.
“Since our founding, we’ve focused on modernizing how the industry buys and manages perishables,” Peters said. “Joining GrubMarket … is an exciting next chapter for us. With GrubMarket’s impressive infrastructure and software and AI offerings, we will expand our reach and bring powerful, new efficiencies to customers across the fresh food supply chain.”
GrubMarket acquisition of Procurant
The acquisition of Procurant is the latest step in GrubMarket’s effort to position itself as an enterprise AI solutions provider for the food supply chain. The company has long had a reputation as one of the largest private food ecommerce operators in the United States. It has invested heavily in software, automation and agentic AI systems to streamline tasks ranging from procurement to payment processing.
“Procurant has established itself as a trusted, purpose-built platform that transforms how the food industry manages perishables,” said Mike Xu, founder and CEO of GrubMarket.
He said folding Procurant into GrubMarket’s portfolio strengthens the company’s ability to deliver AI-powered procurement and supply-chain tools at scale.
Procurant’s suite includes modules for:
- Procurement (Procurant One)
- Supplier connectivity (Open Link)
- Quality inspections (Inspect)
- FSMA 204 traceability (Trace)
- Food-safety management (SureCheck)
SureCheck processes more than 1 million temperature checks per day and logs more than 40 million food-safety observations each month.
GrubMarket plans to integrate those capabilities with its own technology stack, including its AI-enabled WholesaleWare ERP, its GrubAssist agentic AI suite, Orders IO for digital ordering and GrubPay for industry-specific payments. Executives said the combined platforms will create new opportunities for automation, real-time supply-chain visibility and digital trading across GrubMarket’s network of wholesale customers and subsidiaries.
Based in San Francisco, GrubMarket operates in all 50 U.S. states and multiple international markets, including Canada, Mexico, South Africa and Spain. The company has been named to the CNBC Disruptor 50 list for three consecutive years.
With Procurant onboard, GrubMarket aims to accelerate adoption of modern, AI-enabled procurement systems across a sector still heavily reliant on fragmented, manual processes.
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