The shifting stable of brands associated with the Bed Bath & Beyond brand added one more change with a new agreement to acquire The Brand House Collective, previously known as Kirkland’s.
The evolution of the relationship between Bed Bath & Beyond and The Brand House Collective reached a new milestone as the two companies announced their definitive merger agreement on Nov. 24. Under the terms, Bed Bath & Beyond will acquire The Brand House Collective with a transaction valued at approximately $26.8 million.
That follows a deal announced in May wherein Beyond would acquire Kirkland’s intellectual property for $5.2 million. That deal preceded Kirkland’s rebrand to The Brand House Collective.
Bed Bath & Beyond Inc. ranks No. 71 in the Top 2000 Database. The database is Digital Commerce 360’s ranking of North America’s largest online retailers by their annual web sales. It tracks historical web sales, average order value, conversion rate and more. Digital Commerce 360 projects Bed Bath & Beyond Inc.’s total 2025 ecommerce sales to reach about $919.28 million.
Why Bed Bath & Beyond is acquiring The Brand House Collective
“This acquisition is a big step in building a profitable, growth-oriented Everything Home company,” said Marcus Lemonis, executive chairman at Bed Bath & Beyond. “The power of this deal comes from a more efficient and productive engagement with the consumer, while extracting over $20 million in duplicate costs.”
Lemonis sees value in the company’s team, as well as its business.
“The most valuable asset of this transaction is the talent and leadership that comes with it, giving our historical marketplace business a stronger product and consumer experience focus,” he added.
The journey since Bed Bath & Beyond filed for bankruptcy in 2023 has been complicated. The category-killer strip mall mainstay that sold everything from towels to automatic onion slicers filed for Chapter 11 that April. That same year, Overstock.com paid $21.5 million for the bankrupt retailer’s brand name and intellectual property assets. Overstock then rebranded itself as Beyond Inc. (and later Bed Bath & Beyond Inc.) and shuttered the Overstock.com website — only to bring it back in 2024, with Lemonis calling the shutdown a “fatal mistake.”
Then, in 2024, the then-named Beyond Inc. began partnering with Kirkland’s for the revival of Beyond’s physical stores.
What the Brand House Collective deal means
The two companies lauded this week’s deal (which includes 40 store closures that operate under the Brand House Collective/Kirkland’s name) as one that will allow them to double down on omnichannel commerce. Amy Sullivan, who had been CEO at Kirkland’s, is expected to serve as chief executive officer of the newly organized division, Beyond Retail Group, overseeing all omnichannel retail operations, including merchandising, stores, digital commerce and customer experience across Bed Bath & Beyond’s brands. That family of brands has grown to include Bed Bath & Beyond, Buy Buy Baby, Overstock and Kirkland’s Home.
“Amy has played a central role in leading our strategic partnership over the past year,” said Lemonis. “She is the right leader for this division because she understands the customer and will execute on my standard for customer focus, brand consistency, merchandising excellence, and operational rigor across the organization.”
Meanwhile, Sullivan said the deal makes for a stronger company.
“Our combined entity strengthens our financial position and reaffirms our mandate to grow revenue and profit at the pace the market expects,” she stated. “Our focus is clear: we will put the customer at the center of every decision, differentiate our brands with intention, and accelerate customer growth and lifetime value in ways that drive meaningful revenue and sustainable profitability.”
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