eBay’s live- streaming platform called eBay Live is holding special holiday events kicking off on Black Friday (November 28) and running through December 20th. The live auctions include “rare luxury pieces and coveted collectibles – including Hermès Birkin bags and 6-figure rookie cards starting at $1.”
eBay said the “marathon of livestreams” will be hosted by top eBay sellers and will feature surprise celebrity guest appearances. For instance, on December 5- 6, DCSports will offer inventory starting at $1, including a Michael Jordan highly-graded rookie card.
“eBay Live is emerging as a meaningful part of how eBay is reinventing the future of ecommerce for enthusiasts. The platform continues to build momentum, fueled by growing seller adoption and rising buyer engagement,” eBay said in today’s Black Friday announcement.
“This year alone, eBay expanded Live to the U.K., took the format on the road in the U.S. with eBay Live on Tour, and is set to formally launch in Germany on November 29 at Comic Con Stuttgart. It marks a major step in bringing next-generation livestream shopping and curated collector experiences to more markets and more enthusiasts around the world.”
eBay has been prioritizing what it calls focus categories over the past 6 years or so, including collectibles and luxury goods. It reported that focus categories grew over 15% year-over-year in the third quarter of 2025, which outpaced the remainder of the marketplace by about 11 points.
Upcoming eBay Live holiday livestreams are found on this channel.